To begin the interview, John Connelly  Global CEO of Interblock explains to us the innovations that the firm incorporated in this latest edition of G2E 2024 held at the Venetian Expo and Convention Center in Las Vegas and tells us that, at G2E 2024: ”Interblock introduced several exciting innovations to enhance the visitor experience. One standout was the launch of AMUSE, a revolutionary new section of the casino floor dedicated to amusement games, offering superior entertainment value and interactive gameplay for players. AMUSE captured attention with its unique approach to creating a dynamic and engaging environment, perfectly designed for today’s evolving casino floor.

And added that ”We also showcased Frenzy Roulette, which offers an adrenaline-fueled twist on traditional roulette, adding extra excitement and opportunities for players to win. Both innovations were well-received and demonstrate our commitment to delivering next-level gaming experiences that cater to a diverse audience”.

Regarding the highlights of the Interblock stand at G2E 2024, he explains that “Our stand at G2E 2024 featured several key innovations, with AMUSE taking center stage as the star of our exhibition. The interactive multiplayer units captured significant attention from both operators and players, highlighting our push to make gaming more engaging and versatile.
Additionally, our Smart Pit technology drew significant interest for its ability to streamline live dealer operations, improving security and increasing the number of decisions per hour. Visitors were also excited by our newly enhanced Universal Cabinets, which offer vibrant LED signage and immersive game experiences. Lastly, our incorporation of Aruze's ETG assets, now improved and relaunched, added depth to our product lineup. Overall, the response was overwhelmingly positive, with attendees expressing excitement about the innovations and future possibilities”.

What innovations are you implementing to adapt to the evolving US market?  

Interblock is continuously innovating to meet the evolving needs of the US gaming market. One of our most significant initiatives is our partnership with Eclipse Gaming, allowing us to enter the Class II games market and provide tailored gaming solutions for tribal casinos. This partnership is crucial for expanding our presence in the tribal gaming sector, which continues to grow in the US.

Additionally, our acquisition of a majority share in Zuum enables us to offer more affordable ETGs, making high-quality electronic table games accessible to operators across the US and internationally. This acquisition ensures that even smaller and emerging casinos can offer premium gaming experiences at a lower cost.
Looking ahead, we are also preparing to delve into omnichannel gaming, which will enable us to provide a seamless experience across both physical and digital platforms. Our recent partnership with Black Cow Technology is part of this strategy, positioning us to explore the iGaming space and bridge the gap between land-based and online gaming. While we haven’t integrated into online gaming yet, we are laying the groundwork to deliver omnichannel solutions in the near future.

Interblock's next steps

Following your participation at G2E, what key message would you like to convey to potential new customers or partners about your featured products?

Following G2E 2024, the key message we want to convey to potential customers and partners is that Interblock remains committed to delivering innovative, cutting-edge gaming solutions that enhance both the player experience and operational efficiency for casinos. We continue to focus on elevating the entertainment value and engagement across our product offerings, ensuring that operators can offer unique, memorable experiences to their players while also streamlining their operations.
Our approach is centered on creating adaptable and forward-thinking solutions that cater to the evolving needs of the global gaming industry. Whether through technological innovation, product enhancements, or new market entries, we are driven to stay at the forefront of gaming by constantly refining and expanding our offerings. Interblock is well-positioned to partner with operators who seek to innovate and stay ahead of industry trends.

What are your short-term goals? Are there any specific markets you are targeting?   

Our primary short-term goal at Interblock is to continually improve and enhance our product offerings, ensuring that we remain at the forefront of gaming innovation. We are focused on advancing our existing technologies and delivering even greater value to operators and players through ongoing product improvements. This includes refining solutions and ensuring that our new launches, such as the AMUSE section, continue to set new standards in gaming entertainment. Looking ahead, we are preparing to enter the omnichannel gaming space, where we will integrate both physical and digital gaming experiences.